May 20, 1974
After 16 years with Jason/Empire, a binocular importer, Bob Wolff rents cubicle
space, buys a metal desk and a bridge chair, and founds Winning Ways, Inc.
Bob's mission is simple: utilize the tennis boom of the '70's as a marketing
opportunity to design, import and sell warm-up suits. Barry Golden joins Bob
and begins making the company's first sales within 30 days.
With a rapidly expanding business, Bob leases 5,000 sq. ft. facility with an option for an additional 2500 sq. ft. next door. The company quickly gravitates toward what would become its enduring marketing message: We Deliver.