1995

GEAR FOR SPORTS enters a partnership with Canada-based Softwear Athletics to form GEAR Canada, the first licensee of the GEAR FOR SPORTS brand. The Sport Specialty division is created to provide professional sports teams and select retailers with high quality customized sportswear. The division's name is later changed to Special Markets as it grew to encompass customers in other markets such as the United States Military. Expanding its international presence, GEAR FOR SPORTS also enters into a partnership to license and distribute its product in Japan.