In 2001 Gear for Sports® signed a long-term licensing agreement with Hanesbrands Inc. to manufacture and market the Champion® brand to college campuses, resorts and military facilities across the U.S. Champion®, the largest supplier to college bookstores, has grown to become a leading brand at collegiate retailers, resort and hotel retailers, and military channels. The superior quality, market-right stylings and graphics have elevated this brand’s loyal following. Champion® has built its strong reputation on high quality product, favorable stylings and trend setting graphics.